In my view, “sustainable tourism” is just another way of saying “sensible tourism” – I’ve long advocated for a tourism industry that is more sensitive to the needs of both local communities and ecosystems.
Who is tourism for – tourists or the local communities that could benefit from their presence?
Take Mantanani Island as an example. A small remote island off the West coast of Sabah, it is home to a conservative, traditional fishing community of about 1,000 people. Tourism is relatively new on the island.
When we started working there in about 2012, there were only 50-day trippers visiting. By the end of 2019, pre-covid, that had increased to as many as 3,000 per day. Does anyone really think that increasing the number of day trippers to Mananani to 3,000 per day is sustainable?
Ok, so what about communities? Obviously, we don’t think much about them either, if we keep speaking up against new tourism infrastructure that brings more people. More people = good for business, right?
Let me tell you one of the dark secrets of tourism development – the fallacy that “more tourism means more jobs for local communities”. Supporters of tourism – government Ministries, developers, resort operators, etc., like to talk about the economic benefits that tourism brings – the number of jobs it will create is a common claim.
But…really?
On Mantanani Island, tour operators used to bring most of their staff with them on their day trips. Jobs for the locals were just sweeping up the leaves. Better than nothing, you say?
I suppose…but how about helping them to develop their own tourism market – community-based tourism, for example (which we helped develop on Mantanani)? Brings in money direct to the community – and a better experience for the tourist, too, who isn’t surrounded by huge groups of people.
Or Tioman Island. One of my colleagues, who is based on the island assures me that everyone on the island that wants a job has one. And during busy periods, all the resorts are full; all the restaurants are full, all the boats are full...so how is bringing more tourists going to make things better? In fact, all it is going to do is put even more stress on a system that is already stressed – infrastructure, people, ecosystems, etc.
Any jobs created will be for people from outside the island.
So yes, jobs will be created. But let’s stop pretending that tourism is creating jobs just for locals. Not in a relatively mature market like Tioman.
Is anyone convinced yet? That the airport should not go ahead? To save biodiversity? Because tourism doesn’t help local communities? Because the islands are full already?
Or are these arguments too complex?
Back to the article.
It talks about the success of simple slogans – mainly three or four words: “Get Brexit Done”; “Make America Great Again”. There are others. And they work – just look at what happened in those two countries…although one might question whether what was promised was really delivered.
The article talks about the “enlightenment fallacy”: the belief that the facts will persuade all by themselves. They don’t need to be repeated or simplified; their sheer truth will prevail.
Maybe that’s where we are going wrong. Maybe we should forget the nuances, stop writing articles trying to explain ourselves, and just run campaigns with simple messages that garner support – never mind the facts.
So here goes – pick your favourite, and let us know which speaks to you the most:
Stop Tioman Airport
Don’t Destroy Tioman
Save Nature – No Airport
People Not Profit